The Miss World beauty pageant was first introduced as part of the Festival of Britain celebrations. Miss World is the major longest running international beauty pageant. In every participating country, there is an annual national beauty pageant organised under the Miss World Organisation. The winner of Miss World Malaysia would then proceed to contest in Miss World. The winner of Miss World would spend a year travelling to represent Miss World Organisation and its causes like Beauty with a Purpose (BWP).
Twice international beauty queen Datuk Anna Lim has come a full circle by being appointed as the official pageant licensee and organiser for the prestigious Miss Malaysia World since June 2013. Anna, who won the Miss Malaysia/Universe 1990 and Mrs Malaysia/World 2004/2005 titles was given the mandate by chairman and chief executive officer of the Miss World Organisation Julia Morley during a simple ceremony in London. Present were Miss World Limited event director Steve Douglas and Tourism Malaysia deputy director of the United Kingdom and Ireland Sharon Ho.